Matthew Higgins Web Accessibility Coach

Accessibility awareness, testing and practice workshops for teams who build for the web.

What I Do

Accessibility on the web is an important field that teams often neglect, yet it's a small task that can make a difference between contact and no contact or between a sale and an abandoned cart.

A huge number of companies, especially startups, let this debt build up until it's too late. When a prospective customer needs a good level of accessibility, and a big investment is the only way to make their website or product accessible.

I offer an alternative.

I coach teams in creating products which are accessible by default. Building accessibility in from day one can set you apart from the competition, open you up to a new segment of customers, and improve your product for every user.


I run a one-day course in building accessible web sites and applications. Rather than teach every method of building accessibility into products, the focus is on teaching your team how to test their own creations, and to work with testers who use assistive technology.

The idea is to bring together every member of a team to understand why accessibility needs to be a priority, how users with disabilities, who use assistive technology experience your product and what you can do to improve their experience.

The content is aimed at people with at a little technical knowledge, but not only designers and developers. Anyone who works on something seen by end users, even a blog post or a settings page, should know this stuff.

Depending on how much existing knowledge your team have, and how much accessibility has been build into your existing web site or application, it's usually possible to cover everything in the W3C's Web Content Accessibility Guidelines during the day, (what every requirements means, and how to meet all of the level A requirements) as well as a good look at the role of aria attributes.

Typical Schedule

09:00 Why Accessibility?
10:00 In-depth screenreader testing
11:00 Introduction to ARIA
12:00 Lunch
13:00 Understanding Learning and Communication Disabilities
14:00 Low vision Testing
15:00 Mobility Impairment Awareness and Testing
16:00 Everyday Accessibility


Having run similar sessions in the past, I have a few recommendations;

  • 8-12 people at a time. More than this and it's difficult to share opinions and have discussions which everyone can join in with, fewer than this works too, but sometimes, it feels like there are not enough viewpoints.
  • One company is best. While it might be tempting to join up with another company for a session, to get the biggest benefit, we want to talk about your product, your practises and your team. There are usually things here that are sensitive, so you may wish to avoid talking too much in front of teams from other companies.
  • Avoid working at your own place. If you've got office and meeting space, it might be tempting to hold a workshop there. That's an option, but usually I'd suggest trying out a new location, as I find it sometimes helps the distraction-free learning and fresh thinking.


I'm happy to provide a quotation for any type of company, but always aim to be startup-friendly. It's important to see this as an investment in your teams skills and future, rather than a consultancy fee. If this goes well, there's no need to repeat it regularly.

At the end of the workshop, all of my notes and materials relating to your company will be provided, as well as some suggested next steps.

Contact Me

I'm usually based in Helsinki, Finland, but over the next few months, I'll be available for sessions in Stockholm, London, Amsterdam and Dublin. If you're based somewhere else, get in touch, and it may be possible to arrange something.

About You